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The Stiffy Lures Story
I suppose the Stiffy concept was simple enough and a natural progression from our Squidgy soft plastic lures - we wanted to design a range of hard bodied lures from scratch to suit Australian fish and Australian conditions.
Mind you there were a few fairly significant hurdles to overcome - the market for hard bodied lures was and still is overcrowded with good product and our total workforce on the design and prototype production team was one man whose previous experience in designing hard bodied lures was zero.
On the positive side our r and d factory is state of the art with two cordless drills, one dremel tool, lots of sandpaper, some stainless steel wire, one knife and various cans of spraypaint. If the boys at Rapala and Halco could see the factory they would just roll about laughing.
Anyway, we just ignored the negatives and got on with the job and nearly two years down the track we have four lures in production and some pretty amazing sales figures.

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The Stiffy Fizzer
The first completed lure is the Stiffy fizzer which is a large heavy duty lure aimed at giant impoundment barra, black bass, cod, kingfish, and just about any other mean critter that takes a big fizzer.
Full Details...click here... |
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The Bony Bream The second lure in the stiffy family is the Bony Bream which again was designed as an impoundment barra lure. This lure is fairly unusual as it is a floating bibbless minnow.
Full Details...click here... |
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The Stiffy Minnow
The Stiffy minnow has just hit the market and already it has taken some great fish. Designed to catch bream, trout, bass and flathead this little minnow really does the business - it casts a mile and has the erratic action from hell.
Full Details...click here... |
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The Stiffy Popper
Number four in the Stiffy range is the Stiffy popper which is in production as we speak and should hit the shops in the next few weeks.
This lure is aimed at the bream and bass market but it was also designed with the latest craze of surface poppering for whiting firmly in mind. The proto types were extensively tested on whiting and they really do the business.
Full Details...Coming Soon... |
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