Concept | Brand Identity | Strategy

Case Study | Matcha Mylkbar

Matcha Mylkbar is a revolutionary plant based cafe situated on Acland St in St Kilda.

We had the honour of working closely with the owners, Mark Filippelli, Sarah Holloway and Nic Davidson (yes our very own Bushy founder) to create a fresh, vibrant, and new age look for the cafe.

Our challenge was to make this stand out as a ‘game changer’ in the Vegan/Plant based raw food hospitality area.

With clean bold lines, pun filled quotes, and a menu that will make anyones mouth water, we developed a fresh look and feel that would help Matcha Mylkbar stand out even more. The challenge was to marry a modern fresh vibe with a traditional organic atmosphere.

What we created was a brand that led you into an experience of new food and beverages. We wanted to present customers with bold geometric lines that interweave with fresh green and earth based interiors. Somewhere you can relax, chat, chill eat healthy, instagram and have a pretty awesome time.


What did we do for them?

  • We developed their over all branding
  • Internal and external signage
  • Internal and external artwork and decals
  • Wayfinding and signage, including two very eye catching neon signs
  • Menu collateral, including sticker for coffee cups

Plus their website which is launching soon!

If you would like any more information on our services or what we continue to do for Matcha Mylkbar and all our other clients, please email us, we love a chat and a high five… and of course a matcha latte

email: [email protected]


Need our help?

From identity/branding, through to websites, marketing & strategy. The Bushy Creative team can help. Contact us below and we can grab a coffee/matcha!

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